The moment you plan to opt for a software to build your eCommerce store, you will be overwhelmed by the options that are available in the market. You can get some of the software hosted by the provider while you need to host the other software on your hardware. Some of them may be free while others may cost you hundreds of dollars just for a month. Considering the functionality and robust features, Magento becomes the best option that will help you to grow your business and mint money online. So let’s see the reasons why Magento becomes the prior choice when it comes to developing an eCommerce store.
Magento is an open source platform that helps companies, whether it is small or big, to enjoy all the functionalities of eCommerce. You can find the free version (Community Edition) as well as paid version (Enterprise Edition) of Magento platform. Small stores can easily make use of the use cases of Community Edition while big businesses can go for the additional features that are provided by the Enterprise Edition. If you can Hire Magento Developer, you can control Magento and add more functionalities that are not present in the stock. Moreover, Magento comes with a number of extensions, which you can use to improve your eCommerce store (You don’t need a developer to do this task).
Magento provides better user experience and makes sure that it provides excellent functionalities and marketing techniques for an eCommerce store. During the normal installation, product reviews and images are added, which helps to upsell and cross promote products. Again customers can get a better idea about the products with zoom-in feature thus increasing the chances of potential purchases. When all these features combine together, they provide a better user experience.
Giving Priority to SEO
Magento comes with some of the outstanding SEO tools which have helped the magento eCommerce developers to understand the importance of SEO. With better SEO, the admins will be able to promote the eCommerce store and get a better position on search engine result pages. By adding title, meta tags, description as well as keywords, the admin team will be able to decide how your products will be featured on the search engines. Moreover, the Google sitemap which is already installed on the eCommerce store will help the team to direct search engines about the services or products that are present on the website.
Different eCommerce stores have different needs and Magento is built in such a way to take care of all the needs of the store. In case you are planning to build up a new eCommerce store or revamp the existing one, think about magento.