Monthly Archives: June 2016

Why You Should Opt For Magento To Develop An eCommerce Store

The moment you plan to opt for a software to build your eCommerce store, you will be overwhelmed by the options that are available in the market. You can get some of the software hosted by the provider while you need to host the other software on your hardware. Some of them may be free while others may cost you hundreds of dollars just for a month. Considering the functionality and robust features, Magento becomes the best option that will help you to grow your business and mint money online. So let’s see the reasons why Magento becomes the prior choice when it comes to developing an eCommerce store.

Cost Effective
Magento is an open source platform that helps companies, whether it is small or big, to enjoy all the functionalities of eCommerce. You can find the free version (Community Edition) as well as paid version (Enterprise Edition) of Magento platform. Small stores can easily make use of the use cases of Community Edition while big businesses can go for the additional features that are provided by the Enterprise Edition. If you can Hire Magento Developer, you can control Magento and add more functionalities that are not present in the stock. Moreover, Magento comes with a number of extensions, which you can use to improve your eCommerce store (You don’t need a developer to do this task).

Magento Ecommerce Development

User Experience

Magento provides better user experience and makes sure that it provides excellent functionalities and marketing techniques for an eCommerce store. During the normal installation, product reviews and images are added, which helps to upsell and cross promote products. Again customers can get a better idea about the products with zoom-in feature thus increasing the chances of potential purchases. When all these features combine together, they provide a better user experience.

Giving Priority to SEO
Magento comes with some of the outstanding SEO tools which have helped the magento eCommerce developers to understand the importance of SEO. With better SEO, the admins will be able to promote the eCommerce store and get a better position on search engine result pages. By adding title, meta tags, description as well as keywords, the admin team will be able to decide how your products will be featured on the search engines. Moreover, the Google sitemap which is already installed on the eCommerce store will help the team to direct search engines about the services or products that are present on the website.

Different eCommerce stores have different needs and Magento is built in such a way to take care of all the needs of the store. In case you are planning to build up a new eCommerce store or revamp the existing one, think about magento.

Why You Need To Invest In Developers For eCommerce Sites

If your eCommerce website runs smoothly without having a developer, then you will not feel the need to hire one immediately. Again, people running the eCommerce websites can confirm you the fact that there comes a point where you will need to take the help of a technical people to handle your website. This critical point comes at a different time for different websites. Then again, there are four particular points, where it really makes sense to Hire Magento developer.

1. Optimizing mobile eCommerce
According to the statistics of Internet Retailer, in the year 2014 above $204 million was spent on mobile shopping sites and they expect the numbers to go high and reach $626 by 2016. So in case your website only has a desktop version, then you will fail to increase revenue. Most of the mobile users will move to another site if they fail to get your mobile eCommerce site. This means sites without mobile version will have a limited number of people who buy products from them. So mobile eCommerce optimization is very necessary to make.

2. Securing data
E-commerce sites are vulnerable and become an easy target for hackers who want to get consumer information. The servers and databases of eCommerce websites store valuable customer information like credit card numbers, CVV2 numbers, expiry date of the card, etc. Stealing this information may be enough for you customer to experience monetary loss or cause identity theft. Compiling PCI, protection from such theft as well as making security patches are important and for this taking the help of technically sound people is the priority of the website.

3. Monitoring KPIs
Let’s put this question – “How do you calculate the success of your website?” Yes, for most of the stores, they look at the revenue. But for others, there are many other factors that you need to measure. This includes the KPIs – Key Performance Indicators. Number of people returning to the website, conversion rates, traffic on the website and order size are some of the KPI factors that you need to consider for the success of your website. As there are more number of factors, it helps website owners to know how they are performing.

4. Increase revenue through investment
If you think that your eCommerce site makes enough money so that you can deploy a developer, do so. The sooner you will have a developer, the quicker you will start to make money on the investment. Whether it is taking care of the security issues or measuring the KPI, they will help in proving to be a valuable asset once they are in place.

Moreover, it is really invaluable to get the help of a developer when your eCommerce site is facing some issues. You can make better revenue only if your eCommerce site is running well, so having an experienced Magento eCommerce developers can be your best bet.