Monthly Archives: April 2016

Know How WordPress Multisite Controls Your Magento Multistore

Nowadays, most of the e-commerce websites are developed on Magento platform. So there is a tough competition between different online stores. Therefore, it becomes a big challenge to attract people towards the site and make them your customers. The tough part starts when the visitor is viewing your site. To make this situation work for you, you need to have the tools and skills which will make the visitors stay more on your online store and eventually make a purchase. You can achieve this by providing an excellent customer experience as well as value to the buyers.

‘Content is the king – Many will agree to it while others will argue against it, but it is true that content plays an important role in the online marketing. So create unique contents which will help your visitors to have the best user experience. You can create engaging customers through blogs, articles, news as well as by collecting feedback from them.

These features will definitely help you to improve your e-commerce site. You can make changes and provide a better user experience with the help of feedback collected from customers. It is very much true that content helps you to rank better on the search engines. But before that, you need to find your target audience and know about their interests. This will help you to create content which attracts them. Moreover, the knowledge that you impart through your site adds value to the online store.

So how can you have them in your Magento platform?

Magento comes with a number of plugins. So now you need to look for the right plug-in and see whether you are getting all the benefits that you expect from it or not. It is possible to integrate WordPress to your Multi store smoothly just by using the Magento plugins. For a developer, it is very much easy to find and install an extension which is compatible with WordPress and use a database same as Magento.

Though there are many ways to easily integrate WordPress blog into Magento store, you will be puzzled when you will try to add WordPress MU. So let’s take a look on WordPress Multisite before we look into the technicalities of integrating WordPress Multisite into the Magento store development.

WordPress Multisite is a method through with WordPress creates a network of websites by using the same installation of WordPress, just like the way Magento manages multiple stores. This Multisite is different from WordPress and is called as WordPress MU. You can easily manage all the blogs using WordPress MU. For this, all you need is an admin URL, database and an account in WordPress. Before the introduction of WordPress 3.0, this function was available as a software separately. But now, it comes with WordPress itself.

Now you must be thinking why you need to incorporate Magento Multi-store with WordPress Multi site? If you are having Magento Multi-store, you will need to have WordPress for each and different store. This can be a daunting task to manage all the blogs for each store. This will get more difficult when you plan to add a store as you will need to create a new blog for the new store. If your store is small, you can achieve this. But what if you have a big store? You will not be able to manage all the blogs.

Using the WordPress MU for your multistore, you will be able to create a number of blogs from a single WordPress and connect each blog to its specific store.

Once you have learned how WordPress MU helps you with your Magento platform, the next thing that you will look forward is how you can install it into Magento? The best way to integrate WordPress Multisite into the Magento Multi store is just by adding the extension. You can hire Magento developer to get this task done.

You can find this extension along with WordPress integration plugin. You will need to pay for it, but its features are worth your money. By integration of WordPress MU, you can easily create blogs for different stores. You can even create blogs that are not developed for any specific store and use it as WordPress blog. You can use these blogs for Magento pages through the mode of semi-integration. This will help to make your Magento platform more customized.

For any developer just integrating the blogs is not everything as he needs to take care of the design too. So make sure to create an amazing design that will help the customers to get what they need. This will encourage customers to return back to your online store again and again and make a purchase from time to time.

5 SEO Tips To Improve Your Online Magento Website

After coming into existence in 2008, Magento has managed to grow into an awesome content management system from just being a platform for e-commerce stores. More than 200,000 online stores have been developed using Magento platform, which makes it the best sorted out option for all the upcoming e-commerce websites.

Now it is easy to get the best search engine optimization for the e-commerce stores using the visual customization tool of Magento. But again it is true that we make some big SEO mistakes which decrease the conversion rate for the stores.

Still there are some effective and paramount SEO tips that will help you to get better conversion rates through user engagement. This will help your online store to work better and get good ranking. So if you want amazing results, hire Magento developers for your online store.

1. Product name & description
In case you have visited a number of online stores, you must have noticed that they are flooded with products. So is it possible to make your users buy products just by viewing them? No. You will need to provide customized product information like name and description according to the user requirement. Provide all these information along with the keywords related to your product to make them search engine friendly with SEO. You can improve the position of your website by applying the same process for the category section.

2. Make proper use of CMS pages
It is true that you can easily display the information regarding your business and policies using CMS pages. Then again, you will be able to increase the traffic to your online store using right keywords.

Moreover, just make sure that your online store has product guides, product questions, pages which are rich in keywords, videos, pictures, as well as other important things. You can target some of the important keywords and generate more traffic by using CMS for creating splendid landing pages for the online store.

3. Good quality blog
A large number of Google algorithm updates states that you can increase the traffic on your website by having high quality contents as blogs. So better make use of Magento blog extension and generate more traffic for your online store.

Apart from just writing information on products, better try to bring in a short rush of traffic by writing about the products and services that are provided on the online store. This can be anything like news, latest products, etc. which will eventually help you to gain some name online.

4. Product reviews
Just like product names and description, you can improve traffic on your website using product reviews.

It is true that positive customer reviews has an influence on the mental outlook of new customers and even can help you to convert your leads into prospect customers. So it is advised to urge your customers to provide product reviews once they have made the purchase. This small act of customers will help you to gain more customers in the future.

5. Adding meta titles and descriptions
Whenever people look for some information online on the search engines, people see the information in the form of meta titles and descriptions. Normally meta titles are in the range of 50-60 characters while meta description can be 100-155 characters long.

Apart from these tips, make sure to use canonical URLs and avoid keyword stuffing. This will help your store from getting penalized by Google. You can even keep pages getting indexed by Google by opting for “no follow”. Better loading and responsive pages will definitely help to increase conversion rates. So use these SEO techniques and get better results for your online store.